Description
We helped Imperial War Museums and Rethink Audio promote the third series of Conflict of Interest, where celebrities visit one of the museums’ sites to ask the questions we should all know the answers to.
We approached this project with an eye on utilising the social profile of the series’ guests to generate an organic buzz among listeners and the museums’ established reputation to secure press coverage.
This saw great success with the series picked up in numerous outlets including the Sunday Times, Pod Bible and the Radio Times.
PODCAST DISCOVERY ACTIVITIES
- Consult on social media strategy
- Create video assets for the podcast, engaging and entertaining social media followers while directing them to the podcast feed
- Work with the client's internal PR team to develop an effective press strategy
- Secure favourable converage of the series across major podcasting press
- Content promotion across Great British Podcasts and Podcast Rex
Press
Show Description
Celebrities ask the simple questions about the world’s most complex conflicts, from the First World War to the present day. Who was fighting in Vietnam? What was the Malayan Emergency? Why is Korea divided between North and South?
Guided by an IWM curator, each celebrity is taken on a journey through IWM – discovering the objects, people and stories that shape our understanding of the modern world.
IMAGERY
