Drive downloads and find a new sampling audience for your branded podcast with performance marketing.
Ads in podcasts are not news. And neither are host-reads. But, there are tricks to make your host reads more effective…
Valentine’s isn’t just for chocolates, flowers and cuddly teddy bears – it is also a chance for you to engage your listeners and get more love for your podcast, too.
You’ve probably heard the tried-and-tested ‘find us wherever you get your podcasts’ line at the end of each episode of your favourite show, but there is a bit more to a well-crafted Call-To-Action.
Email marketing might seem like an old-fashioned idea, but don’t disregard it. Mailing lists are key to growing your loyal podcast audience, and when it comes to your show’s ingenuity – maybe repurposing your content, too?
Many podcasts have helped build awareness through a stream of viral moments shared on social media, here are some tips to keep you top of the TikToks.
Influencers have been helping brands reach their customers when it comes to new product launches for a long while now, and while Instagram Reels and TikToks do drive sales, we are here to tell you to also look at podcasting as your next avenue for success.
Podcasts have become one of the most direct ways brands can reach their consumers. They are intimate, authentic and they hold our attention. But, they are also often quite niche and it can be a real challenge to find ways to grow your audience…
As a team at Podcast Discovery, we are always trying to stay ahead of the trends and influences in podcasting. So, here is a roundup of everything we learned in 2023 from each member of our team that we want everyone to know about going into 2024.
The Christmas period is notoriously hard for podcasters. On one hand, people are getting new devices around the festive period and looking for new shows, and on the other… you run the risk of being bumped off the feed for a brand new and shiny pod.