We are finally, officially, launched! Podcast Discovery launch party took place on November 28th in London and it is safe to say, no one will forget the party in a hurry.
Your podcast name is going to follow you. Literally, follow you – everywhere. You need a name that is not only memorable and catchy, but also performs well on the apps and with listeners.
If you have an interview show, or occasionally like to have a co-host, picking the right people to come on your podcast might be the answer to your discoverability woes.
Artwork and titles are often the main reason that a new listener’s going to try out your show – so you need to make them count. First impressions matter, especially online, and you want your podcast to stand out on any browse page.
Podcasting is a competitive space and to stand out, you need more than just amazing content. A well thought out promotional strategy is a key part of a successful show launch, and beyond that, focusing on marketing your content will only help you boost your reach.
If you said ‘I have a podcast’ just 5 years ago, you’d often be met with, ‘a what?’ And now, podcasting is an obvious choice when it comes to engaging storytelling. The question is: how do you make sure everyone can find your story?