Here’s How to Decide on Your Podcast’s Release Schedule
Figuring out your podcast release schedule can be difficult. Do you release daily, weekly, bi-weekly? How many eps does one season of your show have? And we have more questions to ask before settling on a cadence…
Add Some Seasonal Magic to Your Podcast Promotion
Spooky season is here. But how can you make sure your listeners don’t ghost your seasonal ep? We have some ideas for how you can make sure your Halloween podcast gets the attention it deserves.
What Does an International Podcast Launch Look Like?
Pressing ‘publish’ on your feed’s first episode is just the beginning of your launch journey. If you want a truly global podcast launch, here are some things to consider…
International Women’s Podcast Festival: Event Roundup
The International Women’s Podcast Festival by Content is Queen really is an event like no other in the audio industry. It’s a completely unique and intersectional space for women to share their thoughts and tips on podcasting – so here is everything we walked away with.
Should Your Podcast Network be More Like the BBC?
Last week’s British Podcast’s Awards saw the BBC scoop many of the top prizes, so should other podcasters be more like them? And what would that even look like?
How Can You Track Conversion of Your Podcast Ad?
Podcast advertising is no different to any other audio ad, and we are here to tell you that tracking conversion to your show does not have to feel like rocket science.
The Big Rebrand: Why Now is the Time to Redo Your Podcast
All you need to know about how we relaunched a major podcast and doubled its numbers.
Why Your Podcast Needs 7 Marketing Touchpoints
You’ve heard us say it over and over – ‘we see podcast marketing as a mix of marketing touchpoints’ – and that has not changed. So what is the magical number 7 in podcast marketing?
Guide to Writing Your Podcast’s Show Description
Your podcast’s show description can sometimes make-or-break someone’s choice to listen to your show, so making these as interesting and compelling as possible is key. So how do you do it?
The Photoshoot Every Podcaster Needs
Your guide to ensuring your single artwork photoshoot is saving you time, budget and is giving you the most for your show, too.