Why Your Podcast Needs an Organic and Paid Marketing Strategy
Leaning into paid and organic marketing strategies at the same time would give your podcast the most chance of success – but why?
Your Marketing Checklist to Launch Your Podcast (with Deadlines to Follow!)
Your show launch is the first impression of your pod for your audience, so setting up your show for success means having a show launch plan. Follow our deadlines to get it right.
Comments on Spotify Podcasts? A New Way to Connect with Your Audience
Podcasters are now able to interact directly with their listeners through a Spotify comments section, so what does that mean for your show?
Why Your Branded Podcast Needs a LinkedIn Strategy (and What It Should Look Like)
Branded podcasts are notoriously hard to market because they exist in a different space… one where leads are just as vital as your brand awareness. Here is everything to consider when using LinkedIn for your show.
Your Press Plan: How to Execute a Successful Podcast PR Campaign
If you are still not sure how PR can work as part of your podcast marketing mix, then here are our five steps to a successful campaign.
The Hard (Marketing) Conversation: Everything You Need to Ask Your Podcast Host
Now that you have found the perfect host for your show and together you agree on the editorial strategy for your show, there is just one more thing you should discuss… your podcast’s marketing strategy.
Your Guide to Auto-Generated Transcripts in Apple Podcasts
As always, Apple Podcasts keep improving on how we can listen and interact with our favourite shows. Now everyone with iOS 17.4 and up can get access to a new feature – auto-generated transcripts.
Spotify Can Now Play Your Podcast’s Video: How Does It Work and What It Means
Spotify has rolled out video for podcasts, so you can now choose whether you listen or watch your show. So what does this mean for podcast creators?
Are Your Host Reads CAP-compliant? They Should Be.
Up until now, podcasting has only been partly covered by advertising regulations, but now the ASA have released clear rules about the medium. Here is your full guide on what their new report says and what your host reads should sound like from now.
Holiday-Proof Your Podcast: Your August Survival Guide
During the holiday season, we often see people’s habits and their listening preferences change, so what can you do to help your podcast survive this August?