On Tuesday, May 14th, we hosted our friends and colleagues in news and current affairs podcasting for a breakfast and insights morning in Central London. Here are the key takeaways from that morning and all the pictures from the event, too!
Podcast events have long been a subject of debate. Some podcasts even pride themselves on only recording their episodes live. But what about the rest of us – are podcast events worth it?
Turning your podcast episodes into content for your website, newsletter and even just repurposing part of your show on your feed can help you expand your reach and drive even more engagement with your brand.
If someone is hooked on a show and yours has similar themes, or even just a message that would have large cross-over audiences, you will both benefit from a little Podcast Outreach.
Your podcast square is the visual identity of your podcast. You want to make sure your artwork stands out on a small screen and on any browse pages, but also completely encapsulates your show.
Video trailers are quickly becoming a good way to build anticipation and excitement for your audiences. So do you need to start thinking about yours?
Breathing in new life into your show is not easy. If you are in the dreaded headlock with your downloads and engagement… consider these tips.
Launching your podcast is just the first step in successfully finding, and keeping, your audiences. Attracting new listeners might be the goal at the very start of your campaign – but keeping them engaged and converting others to your show, will forever remain a key part of your marketing strategy.
Think about it: Podcasting is one of the only media formats where you could begin production without considering a solid marketing plan for launch and beyond. And that has to change.
TikTok has quickly become one of the most interesting platforms for podcasters looking to find new listeners – but how do you use it? And can it really be a game changer for your show?