Podcast advertising is no different to any other audio ad, and we are here to tell you that tracking conversion to your show does not have to feel like rocket science.
All you need to know about how we relaunched a major podcast and doubled its numbers.
You’ve heard us say it over and over – ‘we see podcast marketing as a mix of marketing touchpoints’ – and that has not changed. So what is the magical number 7 in podcast marketing?
Your podcast’s show description can sometimes make-or-break someone’s choice to listen to your show, so making these as interesting and compelling as possible is key. So how do you do it?