Your Podcasting Spring Clean: 5 Ideas to Refresh Your Feed and Drive Downloads
Breathing in new life into your show is not easy. If you are in the dreaded headlock with your downloads and engagement… consider these tips.
Post-Launch: How to Keep Up Your Podcast’s Momentum with Marketing
Launching your podcast is just the first step in successfully finding, and keeping, your audiences. Attracting new listeners might be the goal at the very start of your campaign – but keeping them engaged and converting others to your show, will forever remain a key part of your marketing strategy.
Why Your Marketing Plan Should Come Before Podcast Production
Think about it: Podcasting is one of the only media formats where you could begin production without considering a solid marketing plan for launch and beyond. And that has to change.
TikTok Basics for Your Podcast: What You Need to Know
TikTok has quickly become one of the most interesting platforms for podcasters looking to find new listeners – but how do you use it? And can it really be a game changer for your show?
The 8 Mistakes to Avoid When Launching Your New Podcast
Launching a new show is like starting any new business or a venture – you need a plan, perseverance and a lot of patience!
Performance Marketing for Branded Podcasts: What is it and Should You Invest?
Drive downloads and find a new sampling audience for your branded podcast with performance marketing.
The Power of a Friendly Voice: How Episode-Specific Host-Read Ads Can Promote Your Show
Ads in podcasts are not news. And neither are host-reads. But, there are tricks to make your host reads more effective…
Make Listeners Fall In Love with Your Podcast This Valentine’s Day
Valentine’s isn’t just for chocolates, flowers and cuddly teddy bears – it is also a chance for you to engage your listeners and get more love for your podcast, too.
Call-To-Action Tips to Make Your Podcast Listeners Stick Around
You’ve probably heard the tried-and-tested ‘find us wherever you get your podcasts’ line at the end of each episode of your favourite show, but there is a bit more to a well-crafted Call-To-Action.
The Secret to Growing Your Podcast Audience with Email Marketing
Email marketing might seem like an old-fashioned idea, but don’t disregard it. Mailing lists are key to growing your loyal podcast audience, and when it comes to your show’s ingenuity – maybe repurposing your content, too?