The 8 Mistakes to Avoid When Launching Your New Podcast
Launching a new show is like starting any new business or a venture – you need a plan, perseverance and a lot of patience!
Performance Marketing for Branded Podcasts: What is it and Should You Invest?
Drive downloads and find a new sampling audience for your branded podcast with performance marketing.
The Power of a Friendly Voice: How Episode-Specific Host-Read Ads Can Promote Your Show
Ads in podcasts are not news. And neither are host-reads. But, there are tricks to make your host reads more effective…
Make Listeners Fall In Love with Your Podcast This Valentine’s Day
Valentine’s isn’t just for chocolates, flowers and cuddly teddy bears – it is also a chance for you to engage your listeners and get more love for your podcast, too.
Call-To-Action Tips to Make Your Podcast Listeners Stick Around
You’ve probably heard the tried-and-tested ‘find us wherever you get your podcasts’ line at the end of each episode of your favourite show, but there is a bit more to a well-crafted Call-To-Action.
The Secret to Growing Your Podcast Audience with Email Marketing
Email marketing might seem like an old-fashioned idea, but don’t disregard it. Mailing lists are key to growing your loyal podcast audience, and when it comes to your show’s ingenuity – maybe repurposing your content, too?
Viral Marketing Could be Your Answer to Driving Downloads for Your Podcast
Many podcasts have helped build awareness through a stream of viral moments shared on social media, here are some tips to keep you top of the TikToks.
Your Guide to Considering Influencer Marketing in Podcasts
Influencers have been helping brands reach their customers when it comes to new product launches for a long while now, and while Instagram Reels and TikToks do drive sales, we are here to tell you to also look at podcasting as your next avenue for success.
The Must-Have Checklist to Grow Your Branded Podcast
Podcasts have become one of the most direct ways brands can reach their consumers. They are intimate, authentic and they hold our attention. But, they are also often quite niche and it can be a real challenge to find ways to grow your audience…
6 Things We Learned about Podcast Marketing that We Are Taking into 2024
As a team at Podcast Discovery, we are always trying to stay ahead of the trends and influences in podcasting. So, here is a roundup of everything we learned in 2023 from each member of our team that we want everyone to know about going into 2024.