We helped Imperial War Museums and Rethink Audio promote the third series of Conflict of Interest, where celebrities visit one of the museums’ sites to ask the questions we should all know the answers to.
We approached this project with an eye on utilising the social profile of the series’ guests to generate an organic buzz among listeners and the museums’ established reputation to secure press coverage.
This saw great success with the series picked up in numerous outlets including the Sunday Times, Pod Bible and the Radio Times.
Celebrities ask the simple questions about the world’s most complex conflicts, from the First World War to the present day. Who was fighting in Vietnam? What was the Malayan Emergency? Why is Korea divided between North and South?
Guided by an IWM curator, each celebrity is taken on a journey through IWM – discovering the objects, people and stories that shape our understanding of the modern world.