Description
We helped BAFTA and Rethink Audio launch a brand new podcast to build anticipation around their annual awards ceremony: Countdown to the BAFTAs.
Countdown to the BAFTAs is your definitive guide to the year in film. Host Alex Zane discovers the challenges and victories behind making some of the most revered movies of the year. With in-depth interviews with the producers of those in the running for Best Film at the EE BAFTA Film Awards 2024.
PODCAST DISCOVERY ACTIVITIES
- Create video assets for the podcast
- Advised on construction of a podcast studio at BAFTA HQ
- Media buying with spot ads on Sony Music podcasts
- Managed paid advertising campaign to BAFTA standards, ensuring all nominees received equal coverage
- Content promotion across Great British Podcasts and Podcast Rex
Client:
BAFTA
Start:
December 2023
PRODUCTION COMPANY
Rethink Audio
Website:
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