Description
A thought leadership podcast for marketing professionals, The Persuasion Game explores the science of influence, the psychology of consumer behaviour, and how these forces shape business growth. Created by The Forge, a consultancy specialising in behaviour change and communications, the podcast is designed to challenge thinking, provoke discussion, and position The Forge as a leader in the marketing space.
Created as part of a wider brand strategy, the podcast was designed to showcase The Forge’s expertise and connect with senior decision-makers across the marketing industry.
Brought to life by 18Sixty, who led on production and creative strategy, The Persuasion Game needed to break through a crowded market and find its audience. Podcast Discovery was brought on board to scale visibility, unlock sustainable growth, and ensure the show stood out in the minds (and feeds) of senior marketers.
PODCAST DISCOVERY ACTIVITIES
- A workshop with the team
- Created a suite of branded assets for a multi-channel approach
- Hosted presenter coaching sessions
- Got the show feature on Apple Podcast’s New & Noteworthy
- Arranged promo swaps on related shows
- Liaised with press and podcast critics
- Promoted the show across our owned media channels
Press
Show Description
What are the strategies behind successful brands? And how do companies use the art of persuasion to influence their customers, convince stakeholders and drive their businesses forward?
By speaking to the masterminds in brands and marketing, hosts Laura Halliday and Adam Rowles from The Forge uncover the strategies behind the world’s most successful brands.
Follow The Persuasion Game so you don’t miss our weekly episodes and find The Persuasion Game newsletter on LinkedIn.
IMAGERY
