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The Third Angle

Campaign management
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Description

We helped PTC and 18Sixty grow downloads and subscribers for their award-winning podcast, The Third Angle.

How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products around the world – each powered by PTC technology.

PODCAST DISCOVERY ACTIVITIES
  • Sought out a range of paid opportunities to promote both short term growth in downloads and longer term growth targeting subscribers
  • Negotiated and bought paid spots on homepage carousels across a variety of podcast platforms
  • Analysed and reported data to client and podcast team
  • The month of campaign activity produced a 490% increase in downloads over previous month
Client:
PTC
Start:
January 2024
PRODUCTION COMPANY
18Sixty
Website:
ptc.com
Share:
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Information

A Podcast Marketing Agency Delivering Awareness and Listening

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