Description
Podcast Discovery worked with IMG to boost the audience of their popular Why Golf podcast around the release of special episodes recorded on location at the Solheim Cup.
This meant liaising with podcast platforms to place paid promotions in front of potential listeners, assessing impact and reach.
We also ran promotions in our popular Great British Podcasts newsletter, bringing the show to hundreds of thousands of dedicated podcast listeners.
PODCAST DISCOVERY ACTIVITIES
- Conduct paid marketing efforts across a range of podcast platforms
- Content promotion across Great British Podcasts and Podcast Rex
- Feedback on campaign and analyse campaign impact
IMAGERY
Client:
IMG
Start:
August 2024
PRODUCTION COMPANY
IMG
Website:
Share:
Show Description
Why Golf brings you the latest thought-provoking perspectives and discussion, from influential and experienced characters, within and around the golf industry.
Fuelled by insights from the brand new thisiswhygolf.com platform, we explore and challenge opinions on the hot topics within the sport.