Hannah Southern
Hannah Southern
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Experience
8 Years
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Location
Manchester
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Emailhannah@podcastdiscovery.com
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Other work
Lower Street, Message Heard, blue goose
Hannah Southern is a podcast marketing and audience development specialist with over eight years’ experience. As Commercial Lead at Podcast Discovery, she works closely with podcasters and podcast producers to build bespoke growth campaigns that build strong relationships with their target audience.
Before joining Podcast Discovery, Hannah led audience development at Lower Street, working closely with brands to create podcasts that supported their business goals and spoke to their target audience, as well as podcast growth strategies for brands such as Adobe, Fidelity, BCG and Stanford University. She’s also held roles at Message Heard and Blue Goose, supporting global brands with audience-first storytelling and podcast strategy.
Hannah is particularly interested in helping very niche and ambitious shows stand out in their market. In her spare time, she listens to an unreasonable number of podcasts – 698 hours in 2023 is her current record.
What I do
Consulting
We're all podcast people. Use our decades of audio experience to take a holistic look at your podcast and identify areas of improvement.
Podcast Outreach
We leverage your existing audience to secure organic cross-promotion opportunities with like-minded podcasters.
PR
Want your show talked about? We create press material for launches and on-going series and talk to the people who'll feature you in the paper, online or on TV and radio.
Paid-for Advertising
We'll produce the right advertising creative - whether spot ads or live reads - and arrange campaigns across Audioboom, Acast, Spotify and more. Need your social boosted? Keen to try outdoor? We can do that too.
Owned Media
Take advantage of our owned media brands with promotion in Podcast Rex and Great British Podcasts.
