Author: Anya Spence
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Podcast Discovery: The Launch to Remember
We are finally, officially, launched! Podcast Discovery launch party took place on November 28th in London and it is safe to say, no one will forget the party in a hurry.
Naming Your Podcast: 6 Rules to Follow
Your podcast name is going to follow you. Literally, follow you – everywhere. You need a name that is not only memorable and catchy, but also performs well on the apps and with listeners.
Choosing Podcast Guests to Help Your Show Grow
If you have an interview show, or occasionally like to have a co-host, picking the right people to come on your podcast might be the answer to your discoverability woes.
The Dos and Don’ts of Podcast Artwork
Artwork and titles are often the main reason that a new listener’s going to try out your show – so you need to make them count. First impressions matter, especially online, and you want your podcast to stand out on any browse page.
The Five Marketing Moves That Can Help You Grow Your Podcast
Podcasting is a competitive space and to stand out, you need more than just amazing content. A well thought out promotional strategy is a key part of a successful show launch, and beyond that, focusing on marketing your content will only help you boost your reach.
Video in Podcast Marketing: The Big Factor You Can’t Ignore
If you said ‘I have a podcast’ just 5 years ago, you’d often be met with, ‘a what?’ And now, podcasting is an obvious choice when it comes to engaging storytelling. The question is: how do you make sure everyone can find your story?
Celebrity Podcasts: Assumptions to Avoid About Star Power
Celebrity appearances or famous hosts can be a game-changer for your podcast. But remember, a star-studded show alone will not drive your listener to subscribe.
Nobody Has Time for Socials: Ongoing Marketing Partnerships are a Podcaster’s Solution
A team that worked hours on a podcast launch or its episodes, is often a little tired of the content by the time they press ‘publish,’ so how can retainer marketing help?