The Geopolitics of Business

We helped Foreign Policy Studios and Sam Gyimah launch the Geopolitics of Business newsletter to accompany and promote the Geopolitics of Business podcast.

The Geopolitics of Business is the podcast where the boardroom meets the stateroom. On each episode, host Sam Gyimah, a former Wall Street Bank financier, entrepreneur, and British Government Minister, has frank discussions on the impacts on business of big political decisions with the world’s leading investors, CEOs and politicians who have made the big calls at the toughest moments.

With themes ranging from shifting power blocs, rapidly advancing technology, de-globalisation, end of free money, populism and polarisation and climate action, these conversations are meant to engage, illuminate and provide insights for leaders seeking greater understanding of the high stakes interplay between global business and geopolitics, and where we’re heading.

We repurposed each episode of the podcast into a short, engaging summary to provide our client with an additional stream of engagement and a new audience. We then led readers towards the podcast itself for deeper insight into the topics under discussion in order to drive download figures. The LinkedIn newsletter quickly grew a following of over 800 subscribers.