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The Modi Raj

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Description

Narendra Modi may well be the most popular politician on the planet. India’s prime minister is eyeing a third term atop the world’s biggest democracy. 

A tea-seller’s son, Mr Modi began life an outsider. The man behind the political phenomenon remains hard to fathom. India has become an economic powerhouse during his ten years in charge. But he’s also the frontman for a chauvinistic Hindu nationalist dogma. 

Can Mr Modi continue to balance both parts of his agenda and finish the job of turning India into a superpower? The Economist’s Avantika Chilkoti finds out what makes him tick.

Across two Economist podcasts, The Modi Raj and Boom!, Podcast Discovery conducted a multifaceted campaign to secure over 6 million engagement opportunities across press, radio and podcasts.

PODCAST DISCOVERY ACTIVITIES
  • Produced 30 second audio trailer
  • Booked host onto radio and podcast opportunities
  • Liaised with press and podcast critics
  • Arranged trailer and host read swaps with target shows
  • Content promotion across Great British Podcasts, Podcast Rex and Your Next Podcast
Client:
The Economist
Start:
May 2024
PRODUCTION COMPANY
The Economist
Website:
Economist.com
Share:
Share:
The Radio Times
The Sunday Times
Podcasting Today
Window-maximize Apple Spotify
Information

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