Podcast outreach
Your listeners are an asset that you can use to grow your podcast. Our existing relationships and knowledge of the podcast landscape mean we can make the most of your existing listener base by turning around cross-promotion opportunities quickly and easily.
We do this by seeking out shows whose audiences are likely to be interested in what you have to say and arranging organic swaps, making sure your audience is only hearing about shows that are a good match for their interests.
- Audio trailer production, including individual episode trailers
- Show identification and outreach
- Trailer swaps arranged
- Trailer performance tracking
- Guest swaps arranged
- Feed swaps arranged
- None of the hassle
PR
Any major podcast launch should target positive press coverage with outlets like the Guardian, Times, FT and Radio Times dedicating pages to covering new releases each week. Maximising the chances of earning coverage requires a particular approach with critics adhering to schedules and editing decisions, as well as their own taste, when deciding what to cover.
Press opportunities are not limited to the launch period, with an increasing number of journalists scouring podcast episodes for stories and quotes. We look for potential newslines in each episode and support press coverage by providing transcripts and video clips to go alongside the stories. This ensures you will always make the most of a big name booking or exclusive revelation.
It’s also important to support a rebrand or relaunch with a fresh wave of PR. A relaunch can act as a good rationale for press coverage and is an opportunity that shouldn’t be missed, while it’s always important to disseminate a show’s new identity and get audiences familiar with the new look.
Our offering includes:
- Creating a comprehensive and enticing media pack
- Reaching out to media journalists, podcast-specific press, and any outlets specialising in the topic covered by your podcast
- Pitching newslines to journalists in the hunt for episode-specific promotion
- Pitch your hosts for media appearances in print, radio, and podcast
- The full Podcast Outreach offering
- Promotion on Podcast Rex and Great British Podcasts