Tag: podcast ads
- Home
- Tag: podcast ads
Why Your Podcast Audio Ad Campaign Doesn’t Work (And What to Do About It)
Audio ads are a bit of a science, and we can help you decode why your podcast ad isn’t delivering and what you should be doing instead to convert more listeners.
5 Ways Understanding Your Podcast Numbers Can Help Your Podcast Grow
Your numbers are the key to understanding how your audiences listen to and interact with your podcast. Don’t be afraid of them and instead, embrace your analytics to make your show better.
How to Make a Bingeable Podcast
Creating a cult podcast takes more than just great artwork. Here are our tips to make the structure and the content of your shows truly unputdownable.
Use Your Network Like It is Your Biggest Marketing Asset (Because It is)
Ready to supercharge your podcasts via your network? You should be! This is the easiest way to promote your shows and if putting together a marketing grid sounds impossible – we have an example to follow, too.
How to Choose Between Dynamic Ads and Host-Read Ads for Your Podcasts
The hard decision when choosing between dynamic spot ads vs. host-reads doesn’t have to feel like a gamble. Here is all you need to know to make that choice and ensure you get listeners for your podcast.
How Can You Track Conversion of Your Podcast Ad?
Podcast advertising is no different to any other audio ad, and we are here to tell you that tracking conversion to your show does not have to feel like rocket science.
Are Your Host Reads CAP-compliant? They Should Be.
Up until now, podcasting has only been partly covered by advertising regulations, but now the ASA have released clear rules about the medium. Here is your full guide on what their new report says and what your host reads should sound like from now.