Branded podcasts are notoriously hard to market because they exist in a different space… one where leads are just as vital as your brand awareness. Here is everything to consider when using LinkedIn for your show.
If you are still not sure how PR can work as part of your podcast marketing mix, then here are our five steps to a successful campaign.
Last week, the team attended The Podcast Show in London – where all podcasting professionals were able to discuss the pressing issues facing us today. Here are our takeaways.
Your podcast square is the visual identity of your podcast. You want to make sure your artwork stands out on a small screen and on any browse pages, but also completely encapsulates your show.
Video trailers are quickly becoming a good way to build anticipation and excitement for your audiences. So do you need to start thinking about yours?
Breathing in new life into your show is not easy. If you are in the dreaded headlock with your downloads and engagement… consider these tips.
Launching your podcast is just the first step in successfully finding, and keeping, your audiences. Attracting new listeners might be the goal at the very start of your campaign – but keeping them engaged and converting others to your show, will forever remain a key part of your marketing strategy.
Podcasts have become one of the most direct ways brands can reach their consumers. They are intimate, authentic and they hold our attention. But, they are also often quite niche and it can be a real challenge to find ways to grow your audience…
The Christmas period is notoriously hard for podcasters. On one hand, people are getting new devices around the festive period and looking for new shows, and on the other… you run the risk of being bumped off the feed for a brand new and shiny pod.
Comments on Spotify Podcasts? A New Way to Connect with Your Audience
Podcasters are now able to interact directly with their listeners through a Spotify comments section, so what does that mean for your show?