Month: January 2024
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- January 2024
The Secret to Growing Your Podcast Audience with Email Marketing
Email marketing might seem like an old-fashioned idea, but don’t disregard it. Mailing lists are key to growing your loyal podcast audience, and when it comes to your show’s ingenuity – maybe repurposing your content, too?
Viral Marketing Could be Your Answer to Driving Downloads for Your Podcast
Many podcasts have helped build awareness through a stream of viral moments shared on social media, here are some tips to keep you top of the TikToks.
Your Guide to Considering Influencer Marketing in Podcasts
Influencers have been helping brands reach their customers when it comes to new product launches for a long while now, and while Instagram Reels and TikToks do drive sales, we are here to tell you to also look at podcasting as your next avenue for success.
The Must-Have Checklist to Grow Your Branded Podcast
Podcasts have become one of the most direct ways brands can reach their consumers. They are intimate, authentic and they hold our attention. But, they are also often quite niche and it can be a real challenge to find ways to grow your audience…
6 Things We Learned about Podcast Marketing that We Are Taking into 2024
As a team at Podcast Discovery, we are always trying to stay ahead of the trends and influences in podcasting. So, here is a roundup of everything we learned in 2023 from each member of our team that we want everyone to know about going into 2024.