Marketing can be quite… boring? But it is worthwhile. So here is your list of things that you should never forget to do for your show.
Alright, here’s the truth: marketing a podcast isn’t all glam. Some of it is quite tedious and repetitive.. and that’s kind of the point. Consistency in your podcast marketing matters and the little things will affect your show more than you know. It’s easy to get caught up in the fun bits like artwork or Instagram Reels, but the boring stuff makes your podcast work and ultimately makes it easier to find and share.
So to save you some tedium, we have put together a list of all the most boring bits that you shouldn’t forget when it comes to podcast marketing:
- Using Universal Links
This one really gets us. It is so simple and yet it is also quite boring and technical and so easily forgotten. Don’t let that be you.
Why it matters: Listeners all use different apps. If you only link to Apple or Spotify, you are sending listeners to specific platforms they might not even use! That’s just crazy. It kills your flow. What you want is to have less friction and more flow which will increase your click-to-listen rate.
What to do: Use Podfollow or Linkfire for your podcast links. These links automatically will show the listener the right destination – like magic!
- Getting All Assets Ready Before Your Launch
Yes, some obvious things you will always do before launch like your artwork will be hard to miss, but others are often forgotten. This all feels like prep work that can wait until after your podcast is live but please, don’t be fooled – do it ahead of time.
Why it matters: The ‘timesaving’ you will benefit from by not doing all assets ahead of launch can seriously impact your launch. Your audiences should have all of the assets at their fingertips on whatever platform they go on and similarly, all journalists should be supplied with all they need to cover your podcast. Without it, you will lose opportunities from day one.
What to do: Write a list. This includes platform-specific artwork for places like Apple Podcasts, your social media suite for your social channels, your episodic artwork templates, your links (!!! see above), social banners for all social profiles, the social profiles themselves and anything else that you will use to promote your show.
- Creating a Landing Page
Websites might seem irrelevant for a podcast but trust us, they are not. People still discover podcasts through search and that is also why we recommend being on all socials as well.
Why it matters: You want a clean and clear landing page that includes all info about the show to surface on Google when you look up the pod. This will also then serve as your destination to put more information about the podcast there too. Think: links to paid subs, merch, newsletters, videos, transcripts and any news about the show.
What to do: You can use simple website tools like Squarespace or even something like Substack, or you can hire someone like us to build it for you! The possibilities are endless, so please for your pod’s sake, just get it done.
- Writing a Newsletter
This is honestly a little time consuming and that is probably why so many people forget about this crucial piece of podcast marketing. And yet… newsletters are the unsung heroes of all content marketing funnels.
Why it matters: Not only is a newsletter an amazing tool for your listeners to keep track of what you are covering on your show, but it is also a way for you to quite literally know who your fans are. By collecting emails of your audiences, you will be able to offer them more for their time and in return, you can also ask for feedback and create monetisation streams that fuel your show.
What to do: Begin by turning your transcripts into bite-size blogs and newsletters. Add (few) graphics and start sending them out – just make sure to mention the newsletter subscription option on the pod, too!