Podcasters are now able to interact directly with their listeners through a Spotify comments section, so what does that mean for your show?
Branded podcasts are notoriously hard to market because they exist in a different space… one where leads are just as vital as your brand awareness. Here is everything to consider when using LinkedIn for your show.
If you are still not sure how PR can work as part of your podcast marketing mix, then here are our five steps to a successful campaign.
Now that you have found the perfect host for your show and together you agree on the editorial strategy for your show, there is just one more thing you should discuss… your podcast’s marketing strategy.
Podcast events have long been a subject of debate. Some podcasts even pride themselves on only recording their episodes live. But what about the rest of us – are podcast events worth it?
Turning your podcast episodes into content for your website, newsletter and even just repurposing part of your show on your feed can help you expand your reach and drive even more engagement with your brand.
Think about it: Podcasting is one of the only media formats where you could begin production without considering a solid marketing plan for launch and beyond. And that has to change.
TikTok has quickly become one of the most interesting platforms for podcasters looking to find new listeners – but how do you use it? And can it really be a game changer for your show?
Launching a new show is like starting any new business or a venture – you need a plan, perseverance and a lot of patience!
Your Marketing Checklist to Launch Your Podcast (with Deadlines to Follow!)
Your show launch is the first impression of your pod for your audience, so setting up your show for success means having a show launch plan. Follow our deadlines to get it right.