Think about it: Podcasting is one of the only media formats where you could begin production without considering a solid marketing plan for launch and beyond. And that has to change.
TikTok has quickly become one of the most interesting platforms for podcasters looking to find new listeners – but how do you use it? And can it really be a game changer for your show?
Launching a new show is like starting any new business or a venture – you need a plan, perseverance and a lot of patience!
Ads in podcasts are not news. And neither are host-reads. But, there are tricks to make your host reads more effective…
Valentine’s isn’t just for chocolates, flowers and cuddly teddy bears – it is also a chance for you to engage your listeners and get more love for your podcast, too.
Email marketing might seem like an old-fashioned idea, but don’t disregard it. Mailing lists are key to growing your loyal podcast audience, and when it comes to your show’s ingenuity – maybe repurposing your content, too?
Many podcasts have helped build awareness through a stream of viral moments shared on social media, here are some tips to keep you top of the TikToks.