Branded podcasts are notoriously hard to market because they exist in a different space… one where leads are just as vital as your brand awareness. Here is everything to consider when using LinkedIn for your show.
If you are still not sure how PR can work as part of your podcast marketing mix, then here are our five steps to a successful campaign.
Now that you have found the perfect host for your show and together you agree on the editorial strategy for your show, there is just one more thing you should discuss… your podcast’s marketing strategy.
On Tuesday, May 14th, we hosted our friends and colleagues in news and current affairs podcasting for a breakfast and insights morning in Central London. Here are the key takeaways from that morning and all the pictures from the event, too!
Podcast events have long been a subject of debate. Some podcasts even pride themselves on only recording their episodes live. But what about the rest of us – are podcast events worth it?
Turning your podcast episodes into content for your website, newsletter and even just repurposing part of your show on your feed can help you expand your reach and drive even more engagement with your brand.
If someone is hooked on a show and yours has similar themes, or even just a message that would have large cross-over audiences, you will both benefit from a little Podcast Outreach.
Your podcast square is the visual identity of your podcast. You want to make sure your artwork stands out on a small screen and on any browse pages, but also completely encapsulates your show.
Video trailers are quickly becoming a good way to build anticipation and excitement for your audiences. So do you need to start thinking about yours?
Comments on Spotify Podcasts? A New Way to Connect with Your Audience
Podcasters are now able to interact directly with their listeners through a Spotify comments section, so what does that mean for your show?