Podcasting is a competitive space and to stand out, you need more than just amazing content. A well thought out promotional strategy is a key part of a successful show launch, and beyond that, focusing on marketing your content will only help you boost your reach.
If you said ‘I have a podcast’ just 5 years ago, you’d often be met with, ‘a what?’ And now, podcasting is an obvious choice when it comes to engaging storytelling. The question is: how do you make sure everyone can find your story?
Celebrity appearances or famous hosts can be a game-changer for your podcast. But remember, a star-studded show alone will not drive your listener to subscribe.