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Why Your Podcast Needs 7 Marketing Touchpoints
You’ve heard us say it over and over – ‘we see podcast marketing as a mix of marketing touchpoints’ – and that has not changed. So what is the magical number 7 in podcast marketing?
Guide to Writing Your Podcast’s Show Description
Your podcast’s show description can sometimes make-or-break someone’s choice to listen to your show, so making these as interesting and compelling as possible is key. So how do you do it?
The Photoshoot Every Podcaster Needs
Your guide to ensuring your single artwork photoshoot is saving you time, budget and is giving you the most for your show, too.
Your Marketing Besties: Podcast Rex, Your Next Podcast and The Great British Podcasts Newsletter
How to pitch to Podcast Rex, Great British Podcasts and Your Next Podcast to get your show featured.
Why Your Branded Podcast Needs a LinkedIn Strategy (and What It Should Look Like)
Branded podcasts are notoriously hard to market because they exist in a different space… one where leads are just as vital as your brand awareness. Here is everything to consider when using LinkedIn for your show.
Your Press Plan: How to Execute a Successful Podcast PR Campaign
If you are still not sure how PR can work as part of your podcast marketing mix, then here are our five steps to a successful campaign.
What Does Everyone Need To Know About Podcast Marketing?
Last week, the team attended The Podcast Show in London – where all podcasting professionals were able to discuss the pressing issues facing us today. Here are our takeaways.
The 5 Golden Rules of Podcast Artwork
Your podcast square is the visual identity of your podcast. You want to make sure your artwork stands out on a small screen and on any browse pages, but also completely encapsulates your show.
Does Your Podcast Need Video Trailers? (Yes, It Does)
Video trailers are quickly becoming a good way to build anticipation and excitement for your audiences. So do you need to start thinking about yours?
Comments on Spotify Podcasts? A New Way to Connect with Your Audience
Podcasters are now able to interact directly with their listeners through a Spotify comments section, so what does that mean for your show?