Author: Anya Spence
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Are Your Host Reads CAP-compliant? They Should Be.
Up until now, podcasting has only been partly covered by advertising regulations, but now the ASA have released clear rules about the medium. Here is your full guide on what their new report says and what your host reads should sound like from now.
What Does Everyone Need To Know About Podcast Marketing?
Last week, the team attended The Podcast Show in London – where all podcasting professionals were able to discuss the pressing issues facing us today. Here are our takeaways.
Podcast Events: Are they worth it?
Podcast events have long been a subject of debate. Some podcasts even pride themselves on only recording their episodes live. But what about the rest of us – are podcast events worth it?
Reuse & Recycle: How and Why You Should Repurpose Your Podcast Eps
Turning your podcast episodes into content for your website, newsletter and even just repurposing part of your show on your feed can help you expand your reach and drive even more engagement with your brand.
Ad and Episode Swaps to Help You Grow Your Community and Downloads
If someone is hooked on a show and yours has similar themes, or even just a message that would have large cross-over audiences, you will both benefit from a little Podcast Outreach.
The 5 Golden Rules of Podcast Artwork
Your podcast square is the visual identity of your podcast. You want to make sure your artwork stands out on a small screen and on any browse pages, but also completely encapsulates your show.
Does Your Podcast Need Video Trailers? (Yes, It Does)
Video trailers are quickly becoming a good way to build anticipation and excitement for your audiences. So do you need to start thinking about yours?
Your Podcasting Spring Clean: 5 Ideas to Refresh Your Feed and Drive Downloads
Breathing in new life into your show is not easy. If you are in the dreaded headlock with your downloads and engagement… consider these tips.
Post-Launch: How to Keep Up Your Podcast’s Momentum with Marketing
Launching your podcast is just the first step in successfully finding, and keeping, your audiences. Attracting new listeners might be the goal at the very start of your campaign – but keeping them engaged and converting others to your show, will forever remain a key part of your marketing strategy.
Why Your Marketing Plan Should Come Before Podcast Production
Think about it: Podcasting is one of the only media formats where you could begin production without considering a solid marketing plan for launch and beyond. And that has to change.