Author: Anya Spence
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6 Things We Learned about Podcast Marketing that We Are Taking into 2024
As a team at Podcast Discovery, we are always trying to stay ahead of the trends and influences in podcasting. So, here is a roundup of everything we learned in 2023 from each member of our team that we want everyone to know about going into 2024.
To Post or Not to Post: The Podcaster’s Christmas Dilemma
The Christmas period is notoriously hard for podcasters. On one hand, people are getting new devices around the festive period and looking for new shows, and on the other… you run the risk of being bumped off the feed for a brand new and shiny pod.
What Apple’s New iOS Means for Your Podcast
Making sure your podcast appears correctly on Apple’s Podcasting app is always a battle worth fighting, and Apple’s new iOS has made some significant changes to how your show is now presented.
Podcast Discovery: The Launch to Remember
We are finally, officially, launched! Podcast Discovery launch party took place on November 28th in London and it is safe to say, no one will forget the party in a hurry.
Naming Your Podcast: 6 Rules to Follow
Your podcast name is going to follow you. Literally, follow you – everywhere. You need a name that is not only memorable and catchy, but also performs well on the apps and with listeners.
Choosing Podcast Guests to Help Your Show Grow
If you have an interview show, or occasionally like to have a co-host, picking the right people to come on your podcast might be the answer to your discoverability woes.
The Dos and Don’ts of Podcast Artwork
Artwork and titles are often the main reason that a new listener’s going to try out your show – so you need to make them count. First impressions matter, especially online, and you want your podcast to stand out on any browse page.
The Five Marketing Moves That Can Help You Grow Your Podcast
Podcasting is a competitive space and to stand out, you need more than just amazing content. A well thought out promotional strategy is a key part of a successful show launch, and beyond that, focusing on marketing your content will only help you boost your reach.
Video in Podcast Marketing: The Big Factor You Can’t Ignore
If you said ‘I have a podcast’ just 5 years ago, you’d often be met with, ‘a what?’ And now, podcasting is an obvious choice when it comes to engaging storytelling. The question is: how do you make sure everyone can find your story?
Celebrity Podcasts: Assumptions to Avoid About Star Power
Celebrity appearances or famous hosts can be a game-changer for your podcast. But remember, a star-studded show alone will not drive your listener to subscribe.