Why Your Branded Podcast Needs a LinkedIn Strategy (and What It Should Look Like)
Branded podcasts are notoriously hard to market because they exist in a different space… one where leads are just as vital as your brand awareness. Here is everything to consider when using LinkedIn for your show.
Your Press Plan: How to Execute a Successful Podcast PR Campaign
If you are still not sure how PR can work as part of your podcast marketing mix, then here are our five steps to a successful campaign.
The Hard (Marketing) Conversation: Everything You Need to Ask Your Podcast Host
Now that you have found the perfect host for your show and together you agree on the editorial strategy for your show, there is just one more thing you should discuss… your podcast’s marketing strategy.
Your Guide to Auto-Generated Transcripts in Apple Podcasts
As always, Apple Podcasts keep improving on how we can listen and interact with our favourite shows. Now everyone with iOS 17.4 and up can get access to a new feature – auto-generated transcripts.
Spotify Can Now Play Your Podcast’s Video: How Does It Work and What It Means
Spotify has rolled out video for podcasts, so you can now choose whether you listen or watch your show. So what does this mean for podcast creators?
Are Your Host Reads CAP-compliant? They Should Be.
Up until now, podcasting has only been partly covered by advertising regulations, but now the ASA have released clear rules about the medium. Here is your full guide on what their new report says and what your host reads should sound like from now.
What Does Everyone Need To Know About Podcast Marketing?
Last week, the team attended The Podcast Show in London – where all podcasting professionals were able to discuss the pressing issues facing us today. Here are our takeaways.
The Podcast Election Year: Our Event to Get Your Show Ready
On Tuesday, May 14th, we hosted our friends and colleagues in news and current affairs podcasting for a breakfast and insights morning in Central London. Here are the key takeaways from that morning and all the pictures from the event, too!
Podcast Events: Are they worth it?
Podcast events have long been a subject of debate. Some podcasts even pride themselves on only recording their episodes live. But what about the rest of us – are podcast events worth it?
Reuse & Recycle: How and Why You Should Repurpose Your Podcast Eps
Turning your podcast episodes into content for your website, newsletter and even just repurposing part of your show on your feed can help you expand your reach and drive even more engagement with your brand.