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The Hard (Marketing) Conversation: Everything You Need to Ask Your Podcast Host
Now that you have found the perfect host for your show and together you agree on the editorial strategy for your show, there is just one more thing you should discuss… your podcast’s marketing strategy.
Does Your Podcast Need Video Trailers? (Yes, It Does)
Video trailers are quickly becoming a good way to build anticipation and excitement for your audiences. So do you need to start thinking about yours?
Your Podcasting Spring Clean: 5 Ideas to Refresh Your Feed and Drive Downloads
Breathing in new life into your show is not easy. If you are in the dreaded headlock with your downloads and engagement… consider these tips.
Post-Launch: How to Keep Up Your Podcast’s Momentum with Marketing
Launching your podcast is just the first step in successfully finding, and keeping, your audiences. Attracting new listeners might be the goal at the very start of your campaign – but keeping them engaged and converting others to your show, will forever remain a key part of your marketing strategy.
The Power of a Friendly Voice: How Episode-Specific Host-Read Ads Can Promote Your Show
Ads in podcasts are not news. And neither are host-reads. But, there are tricks to make your host reads more effective…
Make Listeners Fall In Love with Your Podcast This Valentine’s Day
Valentine’s isn’t just for chocolates, flowers and cuddly teddy bears – it is also a chance for you to engage your listeners and get more love for your podcast, too.
The Dos and Don’ts of Podcast Artwork
Artwork and titles are often the main reason that a new listener’s going to try out your show – so you need to make them count. First impressions matter, especially online, and you want your podcast to stand out on any browse page.
The Five Marketing Moves That Can Help You Grow Your Podcast
Podcasting is a competitive space and to stand out, you need more than just amazing content. A well thought out promotional strategy is a key part of a successful show launch, and beyond that, focusing on marketing your content will only help you boost your reach.
Video in Podcast Marketing: The Big Factor You Can’t Ignore
If you said ‘I have a podcast’ just 5 years ago, you’d often be met with, ‘a what?’ And now, podcasting is an obvious choice when it comes to engaging storytelling. The question is: how do you make sure everyone can find your story?
Celebrity Podcasts: Assumptions to Avoid About Star Power
Celebrity appearances or famous hosts can be a game-changer for your podcast. But remember, a star-studded show alone will not drive your listener to subscribe.