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Does Your Podcast Need Video Trailers? (Yes, It Does)
Video trailers are quickly becoming a good way to build anticipation and excitement for your audiences. So do you need to start thinking about yours?
Your Podcasting Spring Clean: 5 Ideas to Refresh Your Feed and Drive Downloads
Breathing in new life into your show is not easy. If you are in the dreaded headlock with your downloads and engagement… consider these tips.
Post-Launch: How to Keep Up Your Podcast’s Momentum with Marketing
Launching your podcast is just the first step in successfully finding, and keeping, your audiences. Attracting new listeners might be the goal at the very start of your campaign – but keeping them engaged and converting others to your show, will forever remain a key part of your marketing strategy.
Make Listeners Fall In Love with Your Podcast This Valentine’s Day
Valentine’s isn’t just for chocolates, flowers and cuddly teddy bears – it is also a chance for you to engage your listeners and get more love for your podcast, too.
Call-To-Action Tips to Make Your Podcast Listeners Stick Around
You’ve probably heard the tried-and-tested ‘find us wherever you get your podcasts’ line at the end of each episode of your favourite show, but there is a bit more to a well-crafted Call-To-Action.
The Secret to Growing Your Podcast Audience with Email Marketing
Email marketing might seem like an old-fashioned idea, but don’t disregard it. Mailing lists are key to growing your loyal podcast audience, and when it comes to your show’s ingenuity – maybe repurposing your content, too?
Viral Marketing Could be Your Answer to Driving Downloads for Your Podcast
Many podcasts have helped build awareness through a stream of viral moments shared on social media, here are some tips to keep you top of the TikToks.
Your Guide to Considering Influencer Marketing in Podcasts
Influencers have been helping brands reach their customers when it comes to new product launches for a long while now, and while Instagram Reels and TikToks do drive sales, we are here to tell you to also look at podcasting as your next avenue for success.
6 Things We Learned about Podcast Marketing that We Are Taking into 2024
As a team at Podcast Discovery, we are always trying to stay ahead of the trends and influences in podcasting. So, here is a roundup of everything we learned in 2023 from each member of our team that we want everyone to know about going into 2024.
The Dos and Don’ts of Podcast Artwork
Artwork and titles are often the main reason that a new listener’s going to try out your show – so you need to make them count. First impressions matter, especially online, and you want your podcast to stand out on any browse page.