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Why Your Marketing Plan Should Come Before Podcast Production
Think about it: Podcasting is one of the only media formats where you could begin production without considering a solid marketing plan for launch and beyond. And that has to change.
TikTok Basics for Your Podcast: What You Need to Know
TikTok has quickly become one of the most interesting platforms for podcasters looking to find new listeners – but how do you use it? And can it really be a game changer for your show?
The 8 Mistakes to Avoid When Launching Your New Podcast
Launching a new show is like starting any new business or a venture – you need a plan, perseverance and a lot of patience!
Performance Marketing for Branded Podcasts: What is it and Should You Invest?
Drive downloads and find a new sampling audience for your branded podcast with performance marketing.
The Power of a Friendly Voice: How Episode-Specific Host-Read Ads Can Promote Your Show
Ads in podcasts are not news. And neither are host-reads. But, there are tricks to make your host reads more effective…
Make Listeners Fall In Love with Your Podcast This Valentine’s Day
Valentine’s isn’t just for chocolates, flowers and cuddly teddy bears – it is also a chance for you to engage your listeners and get more love for your podcast, too.
Call-To-Action Tips to Make Your Podcast Listeners Stick Around
You’ve probably heard the tried-and-tested ‘find us wherever you get your podcasts’ line at the end of each episode of your favourite show, but there is a bit more to a well-crafted Call-To-Action.
The Dos and Don’ts of Podcast Artwork
Artwork and titles are often the main reason that a new listener’s going to try out your show – so you need to make them count. First impressions matter, especially online, and you want your podcast to stand out on any browse page.
The Five Marketing Moves That Can Help You Grow Your Podcast
Podcasting is a competitive space and to stand out, you need more than just amazing content. A well thought out promotional strategy is a key part of a successful show launch, and beyond that, focusing on marketing your content will only help you boost your reach.
Video in Podcast Marketing: The Big Factor You Can’t Ignore
If you said ‘I have a podcast’ just 5 years ago, you’d often be met with, ‘a what?’ And now, podcasting is an obvious choice when it comes to engaging storytelling. The question is: how do you make sure everyone can find your story?